Expired Guide

A Seller’s guide through an expired listing

Here’s a note to say that I am sorry your home didn’t sell & to let you know not to be discouraged. Before you re-list your home, I would love the opportunity to sit down & discuss how I can get your home from expired to SOLD with impressive results & a proven track record.

In today’s real estate market, it is absolutely crucial to work with the right agent. I have an innate ability to listen, understand your needs and wants, and am able to execute the right plan of action. Through the use of a specific marketing approach, I make sure you get every last cent of your biggest and most valuable investment – your home. Provided an opportunity, I will ensure that you aren’t leaving any money on the table. My team and I have put together this comprehensive package to help you make the best and well informed decision moving forward.

I look forward to meeting you!

Expired Listing

WHY SHOULD YOU SELL WITH TAYLOR BROWN?

TOP COMMON reasons why your home DID NOT SELL

If you have had your home on the market several months and haven’t seen much activity or any offers, chances are one or more of the reasons are to blame.

NOT PRICED CORRECTLY

Buyers want to pay the current market price and not the price it would have sold for, in its peak, a few years ago. Buyers are often seeing multiple homes and are fairly well informed on comparable listings and their associated prices. They consider all of the following, when making their selection; the condition, style or aesthetic of the home, the age, square footage and location. The bottom line is that if your home is substantially over-priced, the view will get skipped altogether.

That is the last thing we want as we then miss our chance to showcase the home’s key selling points. As time goes by, and the longer the listing is active on the market, the buyer will then ask themselves “why is this home still for sale?” or “what is wrong with it?” The low-ball offers will then start to trickle in and that is exactly what we are trying to avoid. As such, the list price is crucial and that is an important step we can decide on together and which pricing strategy we will do to ensure that you are maximizing on your profit.

MARKETING STRATEGY

The most dedicated agent will use a strategic marketing plan to market their listings. If your listing agent isn’t making sure your home can be found easily on the internet or social media (Instagram, TikTok + Youtube) and isn’t actively touting his or her listings to other agents in the area, at office meetings and isn’t running ads on Social Media, Local newspapers or real estate publications then it might be time to change real estate agents and evaluate the marketing plan.

We spend 5 – 10 times more money than the average agent spends on a listing so with us, you can trust that the job will get done effectively, with fewer days on market + more money in your pocket.

YOUR HOMES’ CONDITION

There is a lot of competition out there and on the market. Your home will be competing against other similar homes for sale, as well as new builds. The more you can do to make your home look appealing to a buyer, the better your chances for a profitable, quick sale. Look at your home with a critical eye – put yourself in the buyer’s position. This objective perspective will enable you to take the emotional attachment out of the selling process and guide you toward a successful sale.


TAYLOR’S BESPOKE SERVICES

Our unique approach is centred around the fact that every property requires a different approach and strategy to prepare it to list. Taylor will ensure that your calendar is specific to your needs for a successful sale and the most amount of profit.We will be with you every step of the way and free you from doing any of the heavy lifting. Our team is here to take care of everything from start to finish.

THE SELLING PROCESS (STEP-BY-STEP)

The selling process can be a bumpy road to travel. I will be an invaluable source of knowledge, contacts and advice, helping you get the best results from listing to sale.

Phase 1

Phase 2

HOW TO PREPARE FOR YOUR UPCOMING SHOOT?

Buyers are excited to see your home. They have high hopes that this will be THE ONE!It helps when you do everything to bring that vision to life!

Outside Your Home

  • Prune overgrown trees that impede line of sight from the street
  • Keep all doors unlocked
  • Close garage doors
  • Hide garbage bins
  • Ensure that all walkways and entrances are clear and swept clean
  • Remove BBQ cover
  • Clear clutter
  • Unlock & clear side gates
  • Keep your lawn mowed and edged
  • Remove debris from landscaping
  • Ensure easy access to your home
  • Remove parked cars from the driveway
  • Leave the house and take children for a walk during viewing

Inside Your Home

  • Turn ON all lighting
  • Ceiling fans turn OFF
  • Toilet lids down
  • Blinds / shades same height level
  • Clear clutter, hide shoes
  • Clear bathroom / kitchen counters
  • Hide towels & rags on appliances
  • Hide paper towel, sponges, soap dispensers, etc.
  • Hide any personal belongings
  • Hide trash cans
  • Turn OFF TVs & monitors, hide remotes
  • Remove pets & pet items
  • Remove religious decor